If your marketing strategy is not integrated, it is not working. For example, if your agency hosts a well-attended community outreach event, your team should actively gather attendees’ email addresses through raffles, sign-in sheets, or other friendly engagement gestures.
With attendees’ permission, this contact information should be added to a database and used for email marketing. Translation… Without over-saturating your newest followers, this opt-in audience should receive your monthly e-newsletter or weekly e-blasts to highlight your organization. Furthermore, articles should include hyperlinks that drive traffic back to your website and social media channels.
That’s called Strategic Marketing… and this is what we do best!